Hostelworld Spicy Deals

Role: Art Direction & Design

Hostelworld frequently offer seasonal deals in various travel destinations. The problem faced was how to package these deals to then promote to our audience.

Our response was to create this Spicy Deals campaign creating an identity that could be used for future deals and promotions.

The view was to create a campaign that expresses high demand and exotic travel that will be native to varying social channels.

 

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