Purplebricks Rebrand

Role: Creative Direction

Following a merger with hybrid estate agent Strike and rocky few years, the online estate agent’s rebrand signals its renewed focus on shaking up the housing market 

The idea was to draw on Purplebricks’ core principle of ‘flipping estate agency in the customers’ favour’ and avoid the generic stock feel of most estate agents.

A new colour palette focuses on warmer tones of magenta, gold, and pale yellow, while the typeface Oatmeal Semi-bold and Medium was used to optimise clarity and honesty – positives that buyers and vendors don’t always associate with the property market.