Purplebricks Rebrand

Role: Creative Direction

As part of its merger with Strike, Purplebricks underwent a full-scale rebrand designed to solidify its new positioning. The challenge was to evolve the brand visually while maintaining the equity it had built over the years. The new identity had to be fresh, distinctive, and reflective of the brand’s core principle, flipping estate agency in the customer’s favour.

Typography played a crucial role in communicating trust and clarity. We selected Oatmeal Semi-Bold and Medium to ensure optimal legibility, reinforcing the sense of honesty and transparency that buyers and sellers crave but don’t always associate with estate agents. Beyond just aesthetics, my role was to ensure that this rebrand resonated emotionally, positioning Purplebricks as a customer-first brand that truly simplifies the home-moving process.

To achieve this, we moved away from the colder tones previously associated with the brand and introduced a warmer, more inviting colour palette, incorporating deep magenta, gold, and pale yellow. These choices were intentional: magenta retained a sense of boldness and recognisability, while gold and pale yellow added warmth and approachability.

Purplebricks Rebrand

Role: Creative Direction

• We love to create you Love to be satisfied.

• We love to create you
Love to be satisfied.