Following a merger with the hybrid estate agent Strike and a rocky few years, the online estate agent’s rebrand & ATL campaign signals its renewed focus on shaking up the housing market. This transformation marks a significant chapter in the company’s history, reflecting a strategic pivot designed to redefine its position in the industry.
The idea was to draw on Purplebricks’ core principle of ‘flipping estate agency in the customers’ favour’ and avoid the generic stock feel of most estate agents. This vision emerged from a deep understanding of the frustrations and inefficiencies that customers often experience with traditional estate agencies. Together with agency partners Brothers and Sisters, Purplebricks sought to revolutionise the industry by prioritising the needs and preferences of the clients over outdated practices and conventions.
