Purplebricks No Bull Campaign

Role: Creative Direction

Following a merger with hybrid estate agent Strike and a turbulent few years, Purplebricks needed to re-establish itself as a major player in the housing market. This rebrand and ATL campaign marked a strategic pivot, signalling a renewed focus on disrupting traditional estate agency models. We aimed to ensure that this transformation wasn’t just cosmetic but truly aligned with the brand’s mission, flipping estate agency in the customers’ favour

Rather than leaning on the generic stock feel that dominates estate agent marketing, the campaign sought to challenge industry norms by focusing on the frustrations and inefficiencies that buyers and sellers regularly experience. Working in partnership with agency Brothers & Sisters, we crafted a campaign that put the customer experience front and centre, making the brand feel more human, dynamic, and directly in service to homeowners.

My role was to ensure that every aspect of the campaign reinforced a unified brand identity, from the overarching creative concept to the finer visual and tonal details. This meant aligning the script, visual execution, and messaging across all platforms: TV, digital, and social, to create a seamless brand experience. The storytelling focused on real, relatable moments to establish authenticity, while the colour palette, typography, and motion principles remained consistent to strengthen brand recognition. By maintaining a cohesive visual and verbal identity, the campaign not only reintroduced Purplebricks to the market but also set a new, more customer-centric tone for the brand moving forward.

Purplebricks No Bull Campaign

Role: Creative Direction

• We love to create you Love to be satisfied.

• We love to create you
Love to be satisfied.