Strike Brand Refresh

Role: Creative Direction & Design

Despite having a strong mission and disruptive approach to estate agency, Strike’s visual identity lacked the flexibility needed for expansion into new markets. The brand’s limited colour palette neon white and black, restricted its versatility and didn’t meet accessibility standards, leading to inconsistent design execution across multiple touchpoints. My task was to refine the brand’s visual language to make it more dynamic, accessible, and scalable.

We introduced a broader palette that complemented the existing core colours while adding depth and adaptability. This allowed for more variation across brand assets while still maintaining recognisability. Another key challenge was typography. The original identity lacked a cohesive typographic system, so we introduced Riposte as the body font while keeping Good Sans for headings. This pairing created a more structured yet contemporary aesthetic that reinforced the brand’s confident yet customer-friendly tone.

Beyond colour and type, we also expanded the brand’s visual toolbox by introducing a bespoke illustration style. These hand-drawn illustrations replaced previously text-heavy explanations, making complex processes like how Strike’s free-to-sell model works, far more digestible and engaging. This evolution made the brand more distinctive, accessible, and ultimately, more effective in resonating with homeowners.

We love to create you
Love to be satisfied.