Strike National launch
Role: Art Direction
After testing Strike’s free-to-use service in several regional markets, primarily in and around Manchester and other parts of the North, off the back of that success Strike decided to take its service nationally. As part of this, we ran an above the line campaign that aimed to make the nation aware of the brand and communicate “feeling free”.
The core idea behind the campaign was the feeling of “being free” a nod to Strike’s free-to-sell model, which sets it apart from traditional estate agents. This sentiment was brought to life across TV, digital, print, and social. My role was to ensure visual consistency across all touchpoints, ensuring that the brand’s recognisable elements remained intact while adapting the messaging for a nationwide audience. The campaign maintained Strike’s bold, confident tone, making sure that while the brand was growing, it didn’t lose the disruptive edge that made it successful in the first place.
