YOLT 2.0
Role: Art Direction & Design
2020 was a transformative year for Yolt, with the launch of an enhanced app that introduced new savings tools and a spending card with built-in benefits. This evolution required a refined brand identity that represented the five key pillars of the new app: All in One Place, Save While You Spend, Spend Smart, Reach Your Goals, and Grow Your Savings.
To bring clarity to these pillars, I strategically assigned each a distinct colour from our brand palette, creating a visual association between the app’s features and its messaging. This colour-coding helped guide users through their journey, making the app’s benefits instantly recognisable.
The new identity was rolled out across acquisition campaigns, onboarding flows, and lifecycle marketing, ensuring that Yolt’s transformation was both visually and strategically impactful.