My role was to ensure that the video not only served as an instructional guide but also reinforced Strike’s brand personality. Through a mix of concise, friendly copy, engaging motion graphics, and a clear step-by-step structure, we made what can feel like a daunting process seem effortless. By integrating Strike’s newly refined visual identity, its typography, colour palette, and illustration style. The video became an extension of the brand, helping customers understand the service while reinforcing trust.