Ralph Lauren

Role: Art Direction & Digital Design

The brief was to create a digital display advertising campaign to increase interest and sales of Ralph Lauren 2017 spring summer womens wear.

The idea was to create an expandable billboard unit to integrate the user as much as possible by giving them the feel of being front row at the fashion show. 

To help increase interaction we built a feature which allowed to click on a model, explore the look then click through to the product page creating a seamless shopping experience.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google