Ralph Lauren

Role: Art Direction & Digital Design

The brief was to create a digital display advertising campaign to increase interest and sales of Ralph Lauren 2017 spring summer womens wear.

The idea was to create an expandable billboard unit to integrate the user as much as possible by giving them the feel of being front row at the fashion show. 

To help increase interaction we built a feature which allowed to click on a model, explore the look then click through to the product page creating a seamless shopping experience.