Hostelworld App Campaign

Role: Art Direction & Design

With the challenge of increasing app downloads we created this always on paid social campaign to run across Facebook and Instagram. 

The overarching idea was to frame the Hostelworld app as the key to all your travel interest and needs. offering accommodation to in app language translation and once in a lifetime experiences.

Additionally we decided to use this campaign to build brand love and recognition utilising the vibrant colour pallet and brand imagery.