Hostelworld App Campaign
Role: Art Direction & Design
To increase app downloads, we created an always-on paid social campaign for Facebook and Instagram, showcasing the Hostelworld app as the go-to solution for all travel needs—offering everything from accommodation bookings to in-app language translation and unique travel experiences.
Beyond driving downloads, the campaign aimed to build brand love and recognition. I ensured the vibrant colour palette and engaging brand imagery were central to the campaign, creating a visually dynamic experience that felt native to social platforms.
This campaign not only boosted app downloads but also strengthened Hostelworld’s position as a trusted, all-in-one travel partner, enhancing brand visibility and user connection.