SHA Glow
Role: Creative Direction & Design
SHA Glow is a new skin and hair care brand specialising in moisture-sealing products made from shea butter. Beyond just offering high-quality products, SHA Glow aims to educate its customers on skin and hair care routines tailored to their specific needs. My role was to develop a visual identity and packaging that encapsulated the richness and nourishment at the heart of the brand.
The brand’s aesthetic drew inspiration from the textures and natural origins of shea butter itself. The colour palette was carefully curated to reflect both the product’s formulation and the desired end result, soft, healthy skin and hair. The packaging design focused on clean, tactile elements that communicated the premium quality of the product while still feeling approachable and rooted in nature. Every design decision, from typography to material selection, was made to reinforce SHA Glow’s mission of empowerment and education.
